Radiesse® Marketing

The Radiesse® Marketing Kit is designed to make it easy to educate your patients and to execute effective marketing campaigns to attract new patients. This comprehensive kit includes training materials for staff, materials to set up your office, and tools to attract new patients. There is also a Public Relations Tool Kit CD to help you reach out to your local media. The Radiesse marketing kit is available to customers free of charge. Call the BioForm Medical Customer Service Team at 866-862-1211 to order your kit.

What's in the Radiesse Marketing Kit:

Training materials (Located in the 'Start Here' Envelope)

Getting Started Guide
Call Scripts
Inbound Calls – Call Reference Guide
Outbound Calls – Call Reference Guide
Message On Hold Scripts
www.Radiessemarketing.com – Online Marketing Resource
PR Tool Kit – How to Get Local Press Coverage

In-Office Tools

Patient Brochures and Holder (100 brochures; acrylic holder with pocket)
Before-and-After Patient Photo Album (Album with patient photos and testimonials)
Lobby DVD (Looping DVD with patient testimonials; appox. 20 min)
Girlfriends Poster (18"x24")
Floral Background Poster (18"x24")
Woman in Green Dress Poster (18"x24")
FDA Announcement Mailer (50 foldable self-mailers)
Appointment Reminder Postcard/Floral background (50 postcards; 4"x6")
Free Consultation Postcard/Couple Under Umbrella (50 postcards; 4"x6")
$100 Off Postcard/Woman in Green Dress) (50 postcards; 4"x6")
Birthday Cards and Envelopes (10 cards; 5" x 7")
Thank You Cards and Envelopes (10 cards; 5" x 7")

Radiesse Marketing CD Set

The Radiesse Marketing CD set contains dozens of useful tools and templates to help you market your practice. There are sample letters to announce FDA approval or an 'Evening of Beauty,’ advertising templates, and a PR Tool Kit, as well as before-and-after pictures and a logo you can use to create your own ad. Many of the tools can be customized right in your office, but others, such as the advertising templates, require high-quality printing and special software used by graphic design professionals. You can customize all of these files by visiting www.Radiessemarketing.com in a matter of minutes. Alternatively, you can lend this CD to your graphic designer. Please be aware that any and all modifications to templates must be sent to adproofs@bioformmedical.com for approval prior to publication.

Letter and Email Templates

FDA Announcement editable email template (to customize and email to patients)
FDA Announcement mailer template (take file to ad agency or use www.Radiessemarketing.com to customize then print and send to patients)
FDA Announcement editable letter template (to customize and print on your letterhead)
'Evening of Beauty' Invitation editable letter template (to customize and print on your letterhead)
'Open House' Invitation editable letter template (to customize and print on your letterhead)

Online Advertising Templates

Radiesse Connect Button (a button to link back to your website)
FDA Announcement flash animation online ad
Next Generation Filler flash animation online ad

Magazine, Newspaper, and Yellow Page Advertising Templates

Note: Take the CD to your ad agency or use www.practicemarketer.com/Radiesse to customize ads. Remember to send ads to adproofs@bioformmedical.com for approval prior to publication.

Newspaper Ad – Square
Newspaper Ad – Horizontal
Newspaper Ad – Vertical
Magazine Ad – Horizontal
Magazine Ad – Full Page
Magazine Ad – 1/3 Page
Yellow Page Ad – Horizontal
Yellow Page Ad – Vertical
Yellow Page Insert (to be used in your own ad)

Before-and-After Pictures and Logos

Female Place holder image 1
Female Place holder image 2
Male Place holder image 3
Radiesse Logo

PR Tool Kit

The Radiesse Public Relations Tool Kit is a CD set with tips and tools to help you conduct a successful local media outreach program. Begin by reading the 'Getting Started' guide, which will walk you through how to use the materials. Then visit the 'Local Media Relations' section for help contacting your local media. The Media Coaching Presentation will help you make the most of every media interview. You will also find the press materials BioForm Medical used to make national media contacts that you can personalize for your local needs. Lastly, we have put animation and broadcast news B-roll video footage on the CD so you can help bring your Radiesse story to life within your local community.

Getting Started: Read Me First (Instructions on how to use these materials for news promotion and local media outreach)

Local Media Relations (Instructions and templates for media outreach in your hometown market)

How to prepare your press kit materials
Local news release

National Media Relations: Radiesse Press Kit Materials that were sent to media outlets nationwide and can be personalized for your use with hometown media contacts

Cover Letter to Media
FDA News Release (national media version)
Product Fact Sheet
Frequently Asked Questions
Clinical Bibliography
Physician Testimonials
Patient Testimonials
Backgrounder on Fillers
Patient Tip Sheet
Suggested Angles

Media Coaching Presentation (Training to make the most of every media interview)

Power point presentation containing Key Messages, Patient Benefits, Interview Tips, etc.

Radiesse Animation and B-roll Video Footage

Animation showing how Radiesse works (one-minute clip; MPEG file)
Broadcast news package tailored for local media (five minutes; MPEG file)